The latter is more suitable for brands that position themselves as a modern and dynamic company. There are no strict rules about where you can or cannot use a certain font, but there are basic recommendations for their use in a logo.Ī serif font will look more serious and formal than the one without serifs. Pros and cons of serifs useĪll fonts can be divided into two groups based on the presence of serifs on the letters In each of the groups you can find an option that will fit your design, but this makes the selection process even more difficult if you can’t choose one group only. Even if people do not understand how design and advertising work, they will still easily determine if the logo is designed poorly and does not harmonize with the main idea of the brand. It is important that the font is suitable for the brand and is able to convey its essence and the main characteristics of the products being sold. You can use whatever you like best: light or massive, elegant, or strict. There are no specific requirements for the font used. Also, the correctly chosen logo text style creates a good brand impression.

Examples of logos with a computer from TurbologoĪ company can declare itself in the market and attract potential buyers with the help of a special font at the initial stage of its development.

The funny thing is that this font is actually inspired by the old Looney Tunes end screens (click the link to see what I mean,) but somehow still looks elegant. More of a simple, but still elegant, script font. Qwigley has a personalized, hand-drawn sort of style while somehow looking elegant at the same time. I like how this font in particular has a compact width, which would make it great for use in logos/headings where you’re working with a long name. Milkshake maintains elegance while having a heavy enough weight to work excellently for logo design. MiamaĪnother elegant font with a calligraphy sort of style. This is one of my favorite fonts to use when trying to create a simple, elegant appeal. Learning Curve Pro is another free elegant script font with consistently weighted lines. Great Vibes has more of a personalized, hand-drawn sort of style while keeping its formal, elegant appeal. This would work great with a line art style logo.

I particularly like the consistent thickness of the lines in the Fad Script font. ExmouthĪnother terrific script font with smooth consistency and tailed caps for a nice touch.

I particularly like the added accepts to the caps. The letters just flow together so nicely. Likewise, England Hand also has great consistency.

Best font for logo 2018